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This is an Adidas commercial produced by a good friend of mine from Chapman University.  Job Hall is a freelance web, design and video production consultant based in San Francisco. Find Job here http://www.behance.net/strike17

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The US vs Canada gold medal game this past Sunday was the most watched hockey game in the past 30 years.

The 2010 mens hockey gold medal game drew 27.6 million viewers. The 1980 “Miracle on Ice” game drew 34.2 million viewers. Bob Costa’s called it “that’s one of the greatest sports events I have ever seen.”

A true accomplishment for the sport of Hockey. The NHL must capitalize from the Olympic exposure.

Here are a few statistics to put things into perspective.

The 27.6 million average viewers for the USA-Canada Gold Medal hockey game surpassed the following during the 2009-2010 seasons:

2010 Grammy Awards- 25.9 million

2010 Rose Bowl- 24.0 million

2009 World Series 4-22.8 million (Gm. 4 was most watched)

2009 NCAA Basketball Championship- 17.6 million

2009 NBA Finals – Game 4- 16.0 million (Gm. 4 was most watched)

2010 Daytona 500- 16.0 million

2009 Masters Golf- 14.3 million

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This is no joke. Target will be using oversized shopping carts as promotional vehicles at NASCAR events. The carts are 10 feet tall, 13 feet wide and seat two. Powered by an eco friendly 250cc engine the cart will hold 500lbs of promotional product.

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